The « Didden » brand : its positioning

Didden as a brand evokes :

• Quality, with a great Appetite Appeal : makes you salivate !
• Tradition, but flavoured by modernism which attracts young people,
  a  promise for the future.
• Craftsmanship as its most positive (as good as if not better than) home-made.
• Tasty and tastefully young (simply welcoming and close to the consumer). Premium quality but not a luxury product, no snob appeal.
  This is why the under 35 PRP age bracket is targeted.

N.B. : A Premium price does ensure the principle of « value for money ».

Didden:

Is a real person, with good taste, an expert,
generous and sympathetic.